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Competition between international bearing giants and domestic leading companies in 2025！
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Update time : 2025-10-21 12:54:00
Decades ago, the market share was clearly divided: international giants like SKF, Schaeffler (FAG/INA), NSK, and Timken dominated the market.
They enjoyed a brand premium and technological dividends. Of course, the quality of these brands' bearings is truly remarkably durable, as anyone who has used them will know.
However, "Made in China" brands, such as Renben Group, Wanxiang Qianchao, Wafangdian Bearing Group, and Luoyang Bearing, have quietly emerged. Competition between international giants and leading domestic companies is accelerating.
How have the two companies responded to the intensifying competition?
-International giants: Deepening localization. For example, both SKF and Schaeffler have invested in advanced intelligent manufacturing bases in China, emphasizing that they are "made in China, for China." They no longer simply sell bearings; they offer a complete suite of diagnostic and maintenance services. They continue to deepen their expertise in high-end industries like aerospace, leaving domestic companies far behind.
-Domestic leading companies: While maintaining a competitive price base, they offer better prices and 24-hour personalized service. Some large groups, such as Wanxiang Qianchao, possess a complete industrial chain from raw materials to components to finished products, which helps control costs, ensure supply chain stability, and enhance technological synergy. They focus their efforts on achieving excellence in a specific niche, such as robot reducer bearings.
Despite favorable competitive trends, leading domestic companies must face challenges head-on. Many customers still favor established brands, and building brand trust takes time. International giants have developed advanced global social media marketing, while domestic companies need to improve their international operations. The old Chinese saying, "Good wine needs no bush," no longer applies in today's era of advanced self-media. We need more publicity and better social media operations.
This competition is no longer a simple price war; it has evolved into a comprehensive contest involving technology, supply chain, brand, and business model.
International bearing giants will no longer be able to reap high profits easily. Leading domestic companies, however, can also usher in a golden age, ultimately benefiting the entire global manufacturing industry.
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